The Journey Of A Lifetime: Keoni Usi Unveils Latest Creation "7MIN"

In a time when overproduction often eclipses pure creativity, independent artist Keoni simplifies everything with a daring new project—developed, recorded, and completed in just three days.

Photo Credit: Jenna Nguyen

Within a span of seven months, self-taught independent artist Keoni Usi has established himself in the music industry, garnering over 10,000 monthly listeners and securing spots on several Spotify editorial playlists—all without major social media presence or industry support. Despite lacking formal musical education, Keoni has impressively learned to play three different instruments on his own, showcasing his innate talent and commitment. His distinctive musical style has earned him placements on Spotify’s Vanguard, Fresh Finds, and Fresh Finds R&B playlists for five consecutive months, demonstrating that genuine talent and authenticity can shine in today’s industry.

Inspired by artists like Dijon, Daniel Caesar, and Dominic Fike, Keoni merges soulful melodies, complex instrumentation, and heartfelt storytelling to craft a sound uniquely his own. His audience continues to grow, attracted by his unique artistry rather than fleeting trends. As Keoni Usi progresses in his musical path, he is certainly an artist to watch in the alternative R&B and singer-songwriter genres. With his undeniable talent and unwavering passion, he is poised to make a significant impact on the industry.

Photo Credit: Janna Nguyen

Locked in a room with close friends, minimal equipment, and a steadfast vision, Keoni turned an idea into reality, embracing a completely homemade, DIY approach. Every sound, lyric, and detail was crafted on an independent artist’s budget, showcasing what can be accomplished with sheer passion and creative synergy. After eight months of anticipation and effort, singer-songwriter Keoni Usi has officially released his eagerly awaited album, '7min.' This project represents a significant milestone in Usi’s career, emphasizing his artistic development through introspective lyrics, immersive storytelling, and a dynamic mix of sounds.

The album features eight tracks—"LOVING U," "stevie wonder," "convenience," "TRUMAN SHOW," "dads old accord," "pretty penny," "D.A.T.T," and "7 minutes". Every song on the album explores a rich array of themes, including love, longing, self-reflection, and the various personal challenges we encounter throughout life. Usi's artistry offers listeners more than just a collection of tracks; it provides an intimate look into his emotions and experiences, fostering a deep connection with his audience. The standout track "7min" highlights Usi's exceptional talent for transforming raw, honest emotions into music that profoundly resonates with the human experience. From the warmth and tenderness of "LOVING U," which beautifully captures the comforting embrace of a deep and meaningful connection between two people, to the haunting introspection of "7 minutes," where Usi contemplates the relentless passage of time and its effects on relationships and personal growth, the album leads listeners on a deeply emotional journey that is both captivating and relatable. Each song is carefully crafted, with Usi's lyrical vulnerability shining through as he navigates the complexities of love and the intricacies of self-discovery. The evocative soundscapes accompanying his lyrics enhance the emotional depth of each track, creating an immersive experience that draws listeners in and prompts reflection on their own lives. Usi's ability to blend personal stories with universal themes allows his music to resonate with a broad audience, making it both accessible and impactful. The album is more than just a series of songs; it is a heartfelt exploration of the human condition, inviting listeners to join Usi on this journey of emotional discovery and understanding. As they listen, they may find themselves reflecting on their own relationships, challenges, and defining moments, making the experience both personal and profoundly relatable.

Preceded by nine singles, '7min' is a culmination of Keoni’s evolution as an artist, blending alternative, R&B, and indie influences into a cohesive, heartfelt body of work!